Growing up I spent my summers running on the beaches of Spain and South Africa, soaking up the sun and chasing the waves. To me, nothing compares to that first dive into the deep blue sea, letting go of who you once were and experiencing the effortless freedom and endless opportunities that lie ahead of you. Ever since then I’ve been chasing that feeling, trying to capture it and bring it back home with me to keep me warm during the gloomy English winters.
Bikini Genie was started in my living room in June 2016 while I was dreaming of a tropical escape from my day-to-day life. As a single mom of two, I know how hard it can be to truly take some time off, just for yourself. In those rare moments, what you want and truly need is to feel relaxed and happy because that’s what holidays are about. And for me, the holiday starts once I put my bikini on. I
t’s a myth that high-quality swimwear necessarily comes with a hefty price tag. Our philosophy centers around the fact that feeling good about yourself should never be considered a luxury. That’s why we’re determined to offer uncompromised quality swimwear that is both practical and flattering, no matter the shape, size and style you choose. We want you to be your best, happiest self, and live every day like you’re on holiday.